The Kroger Gas "Discount"

Take the extra time to find a Shell gas station, then more time to enter your Kroger shopper information, and get gas at a 10cent discount.

Pure bullshit.  Go to any Shell station and you will find they have jacked up the prices by 10cents per gallon compared to their immediately nearby competitors.

Case in point.  Shell station in Dallas at the intersection of East Northwest Highway and Ferndale.  There is an Exxon station directly across the street.  The prices at the Shell station are consistently 10cents per gallon over what Exxon across the street offers.  Same for the Shell station at Plano Road and 635.  Exactly 10cents per gallon more than their nearest competitor, the Race Track station at Plano Road and Miller Road.

Wake up Kroger.  Consumers will eventually recognize your bullshit discount and feel insulted.  Now, I go out of my way to find a gas station other than Shell just to make the point that I recognize when I am being screwed by Kroger's marketing group.